Chuck Lucius Web Branding

Chuck Lucius

Chuck Lucius is the founder and owner of Gradient Financial Group. Having no existing branding or web persona, a small team of creatives and I were tasked with building him a more accurate and informative online presence.

Chuck requested a simple and easy-to-navigate website that captured the originality of his character while maintaining a tasteful look and feel.

My Role: Branding | Web Designer | Jr. Developer

How: HTML, CSS, Bootstrap, Javascript, Bitbucket, Forge Laravel

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Color, Imagery & Type

HEX #371606
HEX #333

Playfair Display

Playfair is a transitional design. In the European Enlightenment in the late 18th century, broad nib quills were replaced by pointed steel pens as the popular writing tool of the day.

Barlow Semi Condensed
Barlow is a slightly rounded, low-contrast, grotesk type family. Drawing from the visual style of the California public, Barlow shares qualities with the state's car plates, highway signs, busses, and trains.


Code & Launch