Chuck Lucius is the founder and owner of Gradient Financial Group. Having no existing branding or web persona, a small team of creatives and I were tasked with building him a more accurate and informative online presence.
Chuck requested a simple and easy-to-navigate website that captured the originality of his character while maintaining a tasteful look and feel.
My Role: Branding | Web Designer | Jr. Developer
Barlow Semi Condensed
Barlow is a slightly rounded, low-contrast, grotesk type family. Drawing from the visual style of the California public, Barlow shares qualities with the state's car plates, highway signs, busses, and trains.