Ice Hockey Agency

ICE Hockey Agency

ICE Hockey Agency was committed to their current branding, but needed an updated website. The challenge was that they weren’t entirely dissatisfied with their site — they were only looking for a simple upgrade.

My role was to design a new website that was comparable to their current branding, but was unique enough where it was an entirely different design.

This was the first site I designed and hand-coded without Wordpress. Additionally, I created most of the imagery including the HDR "action" photos in the main slider and the stats imagery for each player.

My Role: Web Designer | Digital Designer | Jr. Developer | Project Manager

How: HTML, CSS, Bootstrap, Photoshop, Javascript, Forge Laravel, Bit Bucket

Visit Live Site

*note that this site has undergone several third-party updates since it's launch in 2017
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Color, Imagery & Type

HEX #005b7f
HEX #07273B


Play is designed with large, open counters, ample lowercase x-heights and a corporate, yet friendly appearance. The combination of these qualities give Play both a high legibility and readability.

PT Sans Narrow
PT Sans is based on Russian sans serif types of the second part of the 20th century, but at the same time has distinctive features of contemporary humanistic designs. The fonts include standard Western, Central European and Cyrillic code pages, plus the characters of every title language in the Russian Federation. This makes them a unique and very important tool for modern digital communications.


Code & Launch