KonnexME Rebrand


Process begins with a brainstorming session including a graphic designer, developer, copywriter, project director, creative director and myself. A problem is defined and ideas for a solution are discussed. The current KME web presence is outdated, off-brand and not reaching the intended market.

After gathering research, we agree we need a full rebrand and a fully restructured website.

I begin by organizing the project and building an outline containing the high-level structure and content for the new site. My team and I work together to decide on good direction for a site-map.

After building a site-map in WriteMaps, I'm ready to hop into wireframing.